2.2 Automobile Industry

1. How is globalization 3.0 fueling change in the auto industry?
Globalization 3.0 is fueling change in the auto industry because it show that the success of failure of any major global firm has a ripple effects far beyond its home country.
2. Examine how cultural differences make it difficult to create a world car.
Cultural differences make it difficult to create a world car because consumers in different areas of the world have different tastes in automobiles. For example , small cab size has long been accepted in Europe, but American consumers prefer larger cabs.

The way that globalization 3.o is fueling the auto industry is because the the large amount of automobile makers and there all very far and vast locations of another fact is that the world and its people are becoming more aware of the distinctions of national markets and how they will be there for season or so and then began to fade and in worse case scenarios disappear entirely.

It also brings up the idea of creating a "world car". The three attempts were made to produce and market a world car: Honda's Accord, Fords Mondeo/Contour, and GM's Cadillac Catera/Opel Omega. The development of a "world car" may not yet be accomplished until more cultural globalization is done. Some of the difficulties with that is the culture the fact that America people are use to more nicer and larger scale cars than those of the other countries that have tiny cars that an American would struggle trying to get into, and the placement of the steering wheel and the changing of the measurement system while US does not have the metric system in place.